Advertisements for Grand Theft Auto VI, or GTA 6, appeared on billboards across the streets of São Paulo, with sightings on Avenida Nove de Julho and near Praça da Sé. Photos show ads featuring protagonists Jason and Lucia, along with artwork divided into panels.

One of the photos shows a billboard featuring characters, the game's release date in Portuguese, and the Eletromidia logo on the structure. Eletromidia is an out-of-home media company that operates advertising billboards. The presence of the logo does not identify who commissioned the advertising.

The Avenida Nove de Julho image was published on October 27, while the one from the Praça da Sé area appeared on October 28. The dates refer to when the images were published, not necessarily when the photographs were taken.

One report also mentions an advertisement in Lapa, reportedly spotted on October 26 or 27. There is no official confirmation that Rockstar Games, the game's developer, commissioned or organized the Brazilian campaign.

The São Paulo billboards were photographed before GTA 6 arrives on consoles. Sources: https://viciados.net/gta-6-propagandas-marketing-brasil-sao-paulo/ and https://criticalhits.com.br/games/gta-6-comeca-a-aparecer-em-anuncios-nas-ruas-de-sao-paulo/.

Grand Theft Auto VI is Rockstar Games' next title and is set in the fictional state of Leonida. It will launch on November 19, 2026, for PlayStation 5 and Xbox Series X|S, Sony and Microsoft's video game consoles, respectively.