Viewer recordings indicate that Grand Theft Auto VI (GTA VI), Rockstar Games' upcoming action game, received a TV commercial in the United States during the NBA game between the New York Knicks and Philadelphia 76ers, which was broadcast by NBC, an American television network, on October 20. The edit reportedly used an alternate cut of the Launch Trailer, removing some scenes and extending others without showing gameplay footage or previously unseen images. Rockstar Games has not publicly confirmed the campaign, commercial, or any partnership tied to the broadcast.

Viewer Lorenzo Jordan posted a recording from the commercial break on X (formerly Twitter). NBC Sports' programming included the Knicks-76ers matchup that night, but the broadcaster's public materials about the broadcast do not mention GTA VI.

When sharing the recording, Jordan said he saw the commercial during the game. The video shown in the recording ends with the release date and a pre-order message.

Comparisons of the commercial point to longer shots of Raul Bautista, a GTA VI character, dancing; Lucia Caminos jumping onto an aircraft's landing gear; and Jason Duval taking Lucia to the ground. Lucia and Jason are the game's protagonists. The fight in which Jason tries to reach a knife while being held in a chokehold was also reportedly extended, as was a brief scene of Roxy, a member of the fictional musical duo Real Dimez, dancing.

By contrast, the TV version reportedly removed Jason and Lucia's kiss in the shower and the shot of Lucia's ankle monitor. The changes rearrange footage already known from the Launch Trailer rather than adding a new sequence to the promotional material.

Rockstar officially published the Launch Trailer on October 15 and keeps that video, An Extended Look, Trailer 2, and Trailer 1, along with character clips, in its video archive. None of those pages identifies a TV commercial or a television version of the trailer; as a result, the broadcast remains unannounced publicly by the company.

Grand Theft Auto VI is Rockstar Games' upcoming game, set in the fictional state of Leonida, home to Vice City, the game's fictional city. The game is scheduled to launch on November 19, 2026, for PlayStation 5 (PS5), Sony's console, and Xbox Series X|S, Microsoft's consoles.