The “Welcome to Vice City” sign was installed atop the Kaseya Center in Downtown Miami on September 22, 2026. The operation used a helicopter to transport the pieces to the roof of the Miami Heat arena as part of a physical activation associated with GTA VI.

The structure features the phrases “WELCOME TO,” the Vice City branding, and the VI logo. Planning documents attributed to Miami-Dade County describe roughly 4,690 square feet of signage and steel reinforcements on the roof to accommodate the modules.

The $975,000 figure has repeatedly appeared in reports about the agreement between Rockstar Games and Miami-Dade. The amount was reportedly below the $1 million threshold that would have required a prior vote by the county commission, prompting questions from commissioners about the negotiation.

The duration of the campaign has not yet been publicly defined. The cited documents indicate a minimum one-year commitment and the possibility of display for up to two years; the date of April 11, 2027, appears in connection with the Miami Heat’s 2026–27 season schedule, rather than as definitive confirmation that the sign will be removed.

Possible GTA VI-related activations in other public spaces across Miami, such as airports, transit, and beaches, were also discussed. These additional initiatives have not been confirmed by Rockstar Games or Take-Two Interactive.